Cookie Usage Policy

How We Use Tracking Technologies

BrightonApp uses various tracking technologies to enhance your experience with our budget prioritization platform. These small data files help us understand how you interact with our financial tools and allow us to provide personalized budget recommendations.

When you visit brightonapp.com, we collect information about your browsing patterns, feature usage, and preferences. This data helps us improve our Malaysian market-focused budgeting tools and provide more relevant financial insights for your needs.

We believe in transparency about our data collection practices. This policy explains what information we gather, how we use it, and most importantly, how you can control what tracking technologies operate on your device.

Types of Tracking Technologies

Data Retention and Storage

Different types of tracking data have varying retention periods based on their purpose and legal requirements:

You can request deletion of your stored data at any time by contacting our privacy team. We also automatically purge expired data according to the schedules above.

Managing Your Cookie Preferences

Keep in mind that blocking all cookies may limit your ability to use certain features of our budget planning platform. Essential cookies will continue to function regardless of your browser settings to ensure basic site operation.

Third-Party Opt-Outs

Many advertising networks provide their own opt-out mechanisms. You can also use industry-standard preference centers to manage marketing cookies across multiple websites simultaneously.

Impact on User Experience

Tracking technologies significantly enhance your experience with BrightonApp's financial tools. Here's how different types of data collection improve our service:

Personalized Budget Recommendations: By analyzing your spending patterns and financial goals, we can suggest more relevant budget categories and savings targets tailored to Malaysian lifestyle expenses.

Performance Optimization: Usage analytics help us identify which features load slowly or cause confusion, allowing us to optimize the platform for better performance across different devices and internet connections common in Malaysia.

Educational Content: Understanding which financial topics interest our users most allows us to develop more targeted educational resources about budgeting, saving, and investment strategies relevant to the Malaysian market.

Security Enhancement: Behavioral tracking helps us detect unusual account activity and protect your financial data from unauthorized access attempts.